Tuesday, 30 July 2013

Coca-Cola facing huge class action lawsuit over alleged false claims for Vitaminwater

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For years, the Coca-Cola Company has been deceptively marketing its “vitaminwater” beverage brand as a healthy alternative to plain water and sugary soda beverages, making outlandish claims that the drink can help boost immunity and even help people fight eye disease. But now the beverage giant is facing a monstrous class-action lawsuit over this marketing racket, none of which is true about the sugar-laden junk food drink.
The suit, which was originally filed back in 2010 by the nonprofit health advocacy group Center for Science in the Public Interest (CSPI), alleges that Coca-Cola has been engaged in what can only be described
as blatant labeling fraud. Vitaminwater’s “Power-C” flavor, for instance, claims to deliver “zinc and vitamin C to power your immune system,” while the “XXX” flavor is branded as containing “antioxidant vitamins to help fight free radicals and help support your body.”
Both claims are an immense exaggeration, as these two vitaminwater products are composed primarily of water, sugar, and a handful of synthetic vitamins, which is hardly a recipe for robust immunity. And yet this is the overall image being portrayed by Coca-Cola for its vitaminwater line of beverages, which is really nothing more than glorified soda pop without carbonation.

“The marketing of vitaminwater will go down in history as one of the boldest and brashest attempts ever to affix a healthy halo to what is essentially a junk food, a non-carbonated soda,” says Michael F. Jacobson, Executive Director of CSPI. “Vitaminwater, like Coca-Cola itself, promotes weight gain, obesity, diabetes, heart disease, and cannot deliver on any of the dishonest claims it has made over the years.”


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