McDonalds Revenue and Stocks Falling.

From Forbes:

"Was the introduction of the pumpkin spice latte too little, too late? McDonald's MCD -0.82% released its third quarter 2013 earnings on Monday morning, and the results were mixed, with better-than-expected earnings per share but revenue that was on the light side — which the company attributed to a challenging global environment."

"In a statement, CEO Don Thompson attributed the third quarter’s mixed results to a challenging global environment. One particular weakness was sales in Asia/Pacific, Middle East and Africa (APMEA), which declined 1.4% for the quarter. Third quarter operating income declined 12%, which the company said reflected “weakness” in China, Japan and Australia due to an “ongoing” challenging macro environment."

Of course it's not McDonald's fault, it's some other reason: trust them, they care about you! Let's not mention the fact that people are simply eating less fast food. And let's not mention the fact that McDonald's reputation has taken a huge hit in the last year after revelations that Chicken McNuggets aren't really "chicken" after all.

This, combined with the growing food consciousness swelling around the world and the heavy opposition to processed and GMO foods, seems to be a recipe for disaster for the 'Big Food' chains as they face ever stiffer competition from healthier alternatives like Chipotle, which has already vowed to label GMOs in their food.

The problem with McDonald's argument that the economy is to blame is that it runs contrary to political establishment and mainstream media rhetoric that the economy has recovered.

So who's lying? Is the government lying to us and saying that economy is recovered to keep people calm, just like they are doing by refusing to acknowledge that the entire Pacific ocean is now polluted from the continued meltdown at Fukushima. Many analysts think that the economy is actually in worse shape than it was before the recession started, given the 17 trillion national debt and the highest percentage of people not in the work force in 35 years. Maybe by economic recovery they mean that the stock market is soaring to new highs due to the $1 trillion being pumped directly into the the banks from the Federal Reserve each year: making the 1 percenters richer than ever, while driving record numbers of working class Americans into poverty and government assisted living

And let's not even talk about the mainstream media coverage. The last mainstream article about Fukushima didn't even bother to mention that the radiation has already been pounding the West Coast of the US and Canada, nearly all tuna being caught in the Pacific have record levels of radiation contamination, and very well could be responsible for the two Oar Fish and Saber Toothed whale that have recently washed ashore in California.

Or is McDonald's lying to us, denying that their inferior products are the actually the cause of their lost profits and their shift to "healthier" food is too little, too late?

McDonald's has a vested interest in the media thanks to their massive advertisement spending, causing large networks who profit from their ad money to think twice about running a negative story on them. This could explain the fact that alternative media outlets have recently taken McDonald's to task over strange fibers, or Morgellon's, that were found in chicken nuggets while the mainstream has been silent.

So what are your thoughts? Is McDonald's telling the truth about the economy, or is the government telling the truth that the economy is good and McDonald's products are to blame for their decreased revenue? Let us know what you think in the comments below:

Related Articles:

Bolivia Rejects Fast Food - McDonalds Closes

McDonalds Hamburger Discovered 14 Years Later Still Looks the Same

10 Disgusting Facts About Fast Food

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What's in a Fast Food Hamburger?

Related Articles:

McDonalds Hamburger Discovered 14 Years Later Still Looks the Same

Bolivia Rejects Fast Food - McDonalds Closes

10 Disgusting Facts About Fast Food

Bolivia Rejects Fast Food - McDonalds Closes

McDonald’s leaves Bolivia healthier forever!  

After 14 years of presence in the country, and despite all the existing campaigns and having a network, the chain was forced to close the eight restaurants that remained open in the three main cities: La Paz, Cochabamba and Santa Cruz de la Sierra.  It is a question of the first Latin-American country that will remain without any McDonald’s, and the first country in the world where the company has to close because it persists in having their numbers in the red for over a decade.  

The impact for the creative and marketing managers has been so strong that a documentary was filmed under the title “Why McDonald’s went broke in Bolivia,” where they try to somehow explain the reasons that led Bolivians to still prefer pies to hamburgers.

Cultural rejection

The documentary includes interviews with cooks, sociologists, nutritionists, educators, historians and more, where there is a general agreement: the rejection is neither to the hamburgers nor to their taste. The rejection is in the minds and mentality of Bolivians. Everything indicates that “fast food” is literally the opposite of a Bolivian’s conception of how to prepare a meal.

In Bolivia, the food to be good requires, in addition to taste, care, and hygiene, a lot of preparation time. This is how a consumer values the quality of what goes into the stomach, also by the amount of time it took to make the meal. Fast food is not for these people, the Americans concluded.

10 Disgusting Facts About Fast Food

1. McDonalds Milkshakes use 50 chemicals including ethyl acetate, phenethyl alcohol and a solvent to "imitate" the flavor of a real strawberry.

2. The FDA allows an average of 30 insect fragments, including rodent hair, per 100 grams of peanut butter.

3. Shellac is not only used to improve the shine of wood, it's also used to improve the shine of jelly beans.

4. The FDA allows bacteriophages (a virus that infects and replicates within bacteria) in lunch meat and hot dogs.

5. Chicken "nuggets" use pink paste processed with chemicals and bacteria, washed in ammonia and reflavored with more chemicals before being dyed.

6. Apparently there's a fair amount of hair in processed food (this one seemed a little hype-y to me; even the best of us lose hair while cooking).

7. Each can of coke contains 10 teaspoons of sugar, along with phosphoric acid to enable your body to tolerate that much sugar.

8. Fast food salads contain Propylene Glycerol (lettuce is soaked in a solution of water and P.G. to help keep it crispy).

9. Many fast food chicken items contain beef additives, listed as an "extract or essence," in order to enhance flavor.

10. "Processed" cheese contains 49% of additives, chemicals and flavorings

And a bonus #11: virtually all fast food is packed with GMOs -- primarily from canola oil and corn byproducts."

Source of the info and graphic: PositiveMed and Rawforbeauty

Ron Finley: A guerilla gardener in South Central LA

Ron Finley plants vegetable gardens in South Central LA — in abandoned lots, traffic medians, along the curbs. Why? For fun, for defiance, for beauty and to offer some alternative to fast food in a community where “the drive-thrus are killing more people than the drive-bys.”



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